beyou
be the best version of you
Where science
meets style
Where science
meets style
Only BU can tell
if a colour is
warm or cool
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5 million + colours
Are you cool or warm? Choose your customised colours that are right for your skin.
Personalised style
Learn to dress for your body shape and personal style.
Wardrobe edit
Tweak your wardrobe with colours and style that suits you best.
Shopping
Your clothes are worth so much more than just money. Find out their true value.
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Designed to
discover your
style.
Shop with confidence
by building a wardrobe
that fits your colours
and style.
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Initiative
Empowering humans through great style
Supporting our
communities
Inspiring next wave
of style engineers
Pay equality and
respect for all